Statement of Purpose

Statement of Purpose for Photo Essay

            As I walk around the campus of Western Kentucky University and drive around the little town of Bowling Green, I can’t help but notice the plentiful dose of intense advertising around me. Is it just my analytical mind making observations or is it factual? This is what I intend to explore during this assignment and what I plan to depict. I want to capture several types of photographs, including pictures of all the name brand merchandise and brands of merchandise offered on and around campus. 

I also would like to capture in what ways the advertising aids WKU and Bowling Green and in how it also inversely affects the same area. I plan to make stops at the local shopping mall, Greenwood Mall, and take pictures of Scottsville Road and Campbell’s Lane in the city of Bowling Green. And I want to capture images of several places on campus such as E.A. Diddle Arena, L.T. Smith Stadium, Cravens Library, Downing University Center, several dorm halls and several class halls.

Once I find the pictures that I will use, I will then arrange them by color of their contents, along with an explanation of the photo. I want to use color as a category to determine if there really is an abundance of one particular company trying to sway us into their product. Although I am barely aware of all the product placement happening around me, I expect to find a great deal of Pepsi and WKU advertising.